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Late night thoughts about ASDA stirchley

June 15, 2011

It’s been a thought provoking couple of days what with the well-attended Stirchley Neighbourhood Forum all about the possible ASDA in Stirchley, and yesterday an enlightening meeting with Joe from Birmingham Friends or the Earth. The neighbourhood forum showed me that Stirchley has plenty of people in both camps – many for but also many against, and also that negative campaigning can lead to negative reactions from others, and possibly make the campaign easier to dismiss. In my meeting with Joe he encouraged us to campaign as positively as possible for exactly this reason, and to think about pulling together ideas for an alternative use for the site. This is something I’ve been thinking about anyway, so late last night I jotted down these ideas which I think could all happen easily on the site and would bring far more positives to Stirchley than the ASDA proposal. Here they are in unedited bullet form:

Swimming pool, indoor bowls, gym.
200 parking spaces
Fordhouse lane vehicle entrance
Pershore road pedestrian/cycle entrance
Cycle linkage from Rea valley route to Village
Permanent village square on the high street (where Stirchley carpets/mayfield road are now)
Weekly food/craft market
No loss of high st parking, and there could even be a small ‘high street car park’ in front of the square, increasing parking in Stirchley.
Chapel as visitor centre/rea valley heritage centre/ public toilets.
Green space next to river – community garden/orchard or football pitch?
Much easier to get to without car (no shopping), therefore less impact on traffic.
Fits with current centro initiative.

I’d welcome any comments and addition to these ideas, as well as alternatives. If anyone has any drawing/design skills and could sketch this kind of thing up, please get in touch on a comment or

4 Comments leave one →
  1. shani Gabbidon permalink
    June 15, 2011 12:12 PM


    I love the approach, positivity is key I’m a Part 2 Architecture student currently writting my dissertation on community development and effects of legislations ect. This scenario sounds really interesting, I would personaly go for ‘Green space next to river – community garden/orchard or football pitch?’ Along those lines, however in order to come up with site specific options I would need to be familiar with where the ASDA site is. I really hope I can help you sketch up ideas etc,


    • June 15, 2011 12:50 PM

      Hi Shani, thanks so much for your comment and willingness to pitch in. Asda’s plans are up in their website: This should give you a fair idea of the scale and position of the site. It’s a large site so I envisage it could fit in all of the ideas above, and possibly others. Or something else entirely that others may come up with. Thanks again, I’ll send you an email! Tom.

  2. June 15, 2011 3:03 PM

    Lived in Selly Park between 1999 and 2006. First heard about a proposed supermarket development as early as 2001.

    It seems to me that the development is a done deal. If so, I would suggest that people go and have a look at nearby areas where large stores have been built over the last few years. The Asda in Halesowen is (imho) a particularly useful site to study: poor street planning (just look at the approach to the store car park, directly off a busy roundabout); dreadful store build (on the cheap!); poor access opportunities unless you have a car; almost no interaction of the store with the rest of the town centre. It really is a stinker!

    Getting the developer to pay attention to maximising access to the supermarket without having to use a car would be best, I reckon.




  1. ASDA at Stirchley Neighbourhood Forum « Super Stirchley

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