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Hi, I’m Tom Baker, I run a cookery school and bakery in South Birmingham.  This blog tracks the progress of a supermarket-free lifestyle. I’ve decided to try not to use supermarkets for any of my personal shopping, and instead invest my  hard-end pounds in Birmingham’s independent food shops, buying all my food from independent outlets. Oh, and I’m taking my ever-tolerant wife Jane along for the ride…

So why am I doing this?

  • I run an independent food business that is preparing to grow itself onto Stirchley high street – Of course I want people to shop with us, so I should put my money where my mouth is and do it myself.
  • Stirchley faces the prospect of three major supermarkets in the near future – we already have a large Co-op, Tesco have been given planning permission for a large store and Morrisons are putting in an application – I want to see if Birmingham offers a realistic alternative to supermarket shopping.
  • My money is more likely to stay in the local economy, and end up in the hands of people I know, rather than line the pockets of a faceless shareholder somewhere.
  • I have a habit of personal food challenges (other people might call them hobby horses) – I’ve been known to go months refusing to buy anything that has more than two listed ingredients.
  • I’m a middle class food snob.

I’ll blog about the shops, about what I buy, and about how much I spend, and how much time I spend doing it. I’ll try to be objective but will probably fail – I do want this to work! I welcome comments. If you spot me in a supermarket, report me, and I’ll make up an elaborate excuse.

3 Comments leave one →
  1. June 7, 2011 2:36 PM

    Hi Tom

    Have you stopped this blog now?



    PS – I love your LOAF Blog. Keep up the good work.


  1. Freeing my food « Indie Eater

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